11:14 - 17.03.2026

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March 17, Fineko/abc.az. Morgan Stanley highlights Coca-Cola among the manufacturers of essential goods due to its strong pricing power, stable market share growth and development of dairy brand Fairlife, which supports company's profits and shares.

ABC.AZ reports that analysts believe the projected profit growth of 5-6% in 2026 can be exceeded due to increased demand, especially in the U.S. Coca-Cola benefits from a strong brand, marketing investments, and operations in emerging markets with limited competition from private labels.

Fairlife brand is seen as an underestimated growth driver: dairy beverage business can grow more than by 25% a year, making significant contribution to organic sales growth. Morgan Stanley notes steady growth in company's sales despite price increases, thanks to innovations, market share expansion and effective management in all markets.